Built by Gamers.
Engineered for Transparency.
Bridging the gap between streaming and machine learning to automate sponsorship verification.
Our Story
Proofplay was founded in 2025 by Kalin and Bao. Before we were software engineers, we were Twitch Partners and Professional Gamers! Residents of the streaming space since 2012, we’ve seen the industry evolve from a niche hobby into a global business.
However, we noticed one thing hadn't evolved: ad verification. Even at the Partner level, tracking Advertisement Deliverables—like ad reads, logo visibility, or object detection was often a manual, tedious process. We realized the industry needed a standard everyone could trust.
We built Proofplay to be that standard. Combining our streaming DNA with advanced Machine Learning, we created a tool that makes verification user-friendly and robust. The goal was simple: empower creators and brands with automated, transparent, and reliable data.
To this day, we're still extremely passionate about streaming, sponsorships, and gaming. We're lucky to work in the space we love, and we hope Proofplay reflects that passion. If you're interested in Proofplay, we'd love to hear from you! Please reach out via our contact page.
Thank you!
Partner Experience
Built by creators who have lived in the ecosystem.
Engineering First
Robust, scalable ML infrastructure.
Gap Verification
Closing the loop on manual ad tracking.
Human Element
Built with passion, not just code.
Kalin & Bao
Red Bull Player's Lounge @ Gamescom 2014
"And if you've read this far, thank you for reading a human's biography. As much as we love AI and ML, we believe adding a human element upon inspection was necessary."